Seagrams Gin Shows Love For Ethnic Communities

17 Nov 2011 3 Comments

by Regina in Advertisements, Black In America, Life, Marketing, Money, Politics Tags: African American, Black In America, Life, News, W.T.H.

I was on the internet this morning and saw a posting about Seagram’s Gin selling DU-RAGS with special edition bottles of Seagram’s Gin.  Yes, you read it correctly… DU-RAGS!  Buy a bottle of special edition Seagram’s Gin and get a free DU-RAG!  So here is the link to where I read it and here is the link to the Detroit, Michigan post where it was first seen!

I am sure that the super Intelligent, Fashion Forward, man about town will be rushing to the nearest liquor store to grab his gin and du-rag!  I am not suggesting that intelligent , fashion forward men do not wear du-rags, I am simply trying to get the public to focus on the marketing techniques of Seagram’s Gin.

I went to the Seagram’s Gin website in efforts to prove, disprove, corroborate or shoot down this possible Facebook hoax.  Interestingly enough I first found the 2011 Seagram’s Calendar models.  You might be interested to know that 11 of the models are African-American and 1 is Asian, all are female.  I guess Seagram’s strongly believes that only men (and lesbians) look at calendars.  I guess they also believe that African-American females are the best choice for the Seagram’s Gin Calendar!  The Seagram’s Gin website had no mention of the infamous Gin and Du-Rag collaboration (Of Course they would not put such inflammatory and racist nonsense on their very reputable website….) so I will just have to leave this one up to the people to prove or disprove!

What do YOU think about this???

I will close with this, If you are tired of being targeted, STOP making yourself a Mark! ... Think about it…

Peace & Love All

Regina